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2016 Mobile Ad Summit
Friday
, 
November 
17
 at 
7:00pm
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Full Name

Company & Title

Descriptive text about the speaker goes here.

Blue Dart Courier Tracking
Friday
, 
November 
17
 at 
7:00pm
RSVPs Closed
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The mobile advertising revolution is here.

Blue Dart Express or Blue Dart is an Indian privately owned business giving dispatch conveyance administrations headquartered in Chennai, Tamil Nadu. It is a backup of Blue Dart Aviation, and works in South Asian nations blue dart courier tracking. In 2002, Blue Dart had a business organization together with DHL Express and on 8 November 2004, DHL Express put €120 million in it, and from that point forward has been a noteworthy investor in the organization.

 

Blue Dart was established by Tushar Jani (director) and his companions Khushroo Dubash and Clyde Cooper in November 1983. In the early years, Blue Dart had a business concurrence with Gelco Express International, UK, for the activities of universal air bundle express administrations from India. In 2010-11, it presented ′cash on conveyance (COD)′ to clients, as an extra installment alternative for its dispatch administrations. Khushroo Dubash started contemplates on a "Center point and Spoke" idea for the organization's circulation organizing.

 

A dispatch is an organization that conveys messages, bundles, and mail. Dispatches are recognized from customary mail benefits by highlights, for example, speed, security, following, mark, specialization and individualization of express administrations, and quick conveyance times, which are discretionary for most ordinary mail administrations. As a superior administration, messengers are typically more costly than standard mail administrations, and their utilization is ordinarily constrained to bundles where at least one of these highlights are viewed as sufficiently critical to warrant the cost.

 

Dispatch administrations work on all scales, from inside particular towns or urban communities, to local, national and worldwide administrations. Vast messenger organizations incorporate DHL, DTDC, FedEx, EMS International, TNT, UPS, India Post and Aramex. These offer administrations around the world, ordinarily through a center point and talked display.

 

In antiquated history, messages were hand-conveyed utilizing an assortment of strategies, including sprinters, homing pigeons and riders on horseback. Prior to the presentation of automated dispatch administrations, foot ambassadors physically ran miles to their goals. Xenophon ascribed the principal utilization of messengers to the Persian ruler Cyrus the Younger. Broadly, the Ancient Greek messenger Pheidippides is said to have run 26 miles from Marathon to Athens to bring the news of the Greek triumph over the Persians in 490 BCE. The long-separate race known as a marathon is named for this run.

 

Beginning at the season of Augustus, the antiquated Greeks and Romans made utilization of a class of steed and chariot-mounted messengers called anabasii to rapidly bring messages and summons long separations. The word anabasii originates from the Greek (adscensus, "mounting"). They were contemporary with the Greek hemeredromi, who conveyed their messages by foot.

 

In Roman Britain, Rufinus made utilization of anabasii, as reported in Saint Jerome's journals (adv. Ruffinum, l. 3. c. 1.): "Idcircone Cereales et Anabasii tui per diversas provincias cucurrerunt, ut laudes meas legerent?" ("Is it on that record that your Cereales and Anabasii circled through numerous areas, with the goal that they may read my commendations?") In urban communities, there are frequently bike dispatches or cruiser messengers however for relegations requiring conveyance over more prominent separation arranges, this may regularly incorporate lorries, railroads and airplane.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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